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The PIA of Florida is a proud sponsor of the Accredited Customer Service Representative (ACSR) professional designation program. Earning the Accredited Customer Service Representative (ACSR) designation clearly conveys your commitment to excellence in customer service and professionalism. Plus, the ACSR designation distinguishes you as being prepared to meet the complex insurance challenges your clients face.

Passing the required ACSR exams earns the Accredited Customer Service Representative designation.

There are 2 course tracks to choose from as well as 3 core classes required for the designation:

  1. Personal Lines Track- Improve efficiency by accurately identifying and assessing personal loss exposures. Support agency profitability with an enhanced ability to recommend coverages that properly protect an individual’s home, car, and other valuable property from loss. Increase value to your agency and producers with better decision-making and problem- solving skills.

    ACSR 1—Homeowners Insurance
    • Homeowners Policy Components and Section I—Property Coverages
    • Additional Coverages, Perils, Exclusions, and Conditions
    • Section II—Liability Coverages, and Section I and II—Conditions
    • Endorsements

    ACSR 2—Personal Automobile Insurance

    • Liability, Medical Payments, and Uninsured Motorists Coverage
    • Physical Damage, Insured Duties, and Endorsements

    ASCR 3—Personal Lines Related Coverages
    • Dwelling and Mobile home
    • Flood, FAIR, Beachfront, and Windstorm Programs
    • Inland Marine, Watercraft, Umbrella, and Underwriting

  2. Commercial Lines Track- Write larger and more complex commercial lines with increased knowledge of general liability, auto, workers compensation, and bonds. Meet needs for complex manufacturers and distributors by learning specialty property policy forms and boiler and machinery coverages. Complete more accounts by learning to insure exposures that involve ocean marine or high-limit excess policies.

    ACSR 6—Commercial Property Insurance
    • Introduction to Commercial Property
    • Causes of Loss and Coverage Forms
    • Business Income Insurance
    • Flood Insurance

    ACSR 7—Commercial Liability Insurance

    • Liability Loss Exposures and Legal Liability
    • Commercial General Liability Insurance, Part I and Part II
    • Commercial Liability Endorsements, Rating, and Other Liability Forms
    • Miscellaneous Commercial Liability Insurance

    ACSR 8—Commercial Automobile Insurance
    • Commercial Auto Loss Exposures and the Business Auto Coverage Form
    • Business Auto Coverage Endorsements and Rating
    • Garage and Motor Carrier Coverage


    ACSR 9—Commercial Lines Related Coverages
    • Workers Compensation and Employers Liability Insurance
    • Business Owner’s Policies
    • Commercial Crime Insurance
    • Surety Bonds
    • Marine Coverage, Commercial Excess and Umbrella Liability

Core Classes: Improve efficiency by accurately identifying and assessing errors and omissions risks. Support agency profitability with an enhanced understanding of how to build and retain customer relationships. Increase value to your agency and producers with better decision-making and problem- solving skills

ACSR 4—Agency Errors and Omissions
  • Defining agency E&O basics
  • Handling new business to minimize agency E&O
  • Handling existing business to control agency E&O
  • Servicing business to avoid E&O losses 
ACSR 5—Professional Development & Account Management 
  • Customer service and its impact
  • Professional image and office
  • Professional communication
  • Account management and company relations

Facts You Should Know:

We Recommend ACSR for: Agents, brokers, and customer service representatives

ACSR exams vary in the number of questions and the time you have to complete the each exam. The number of questions ranges from 25 to 50 objective questions, and the exam length varies between 45 minutes and two hours.

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